You may or may not know that “Personal Initiative” is Napoleon Hill’s 6th Principle in the Keys for Success. http://www.naphill.org/focus-instructors/personal-initiative/

I’m a travel agent, a business owner and an author. I penned my memoir, which was my emotional story poured out onto the pages for others to read. I emptied my soul and wrote about what happened to me and my children while I built my business, hoping that my story would inspire others. I was also featured in another book, “Women Who Mean Business,” with other high-powered women who talk about how they built their empire doing something they love. Why should you write a book like I did?

Many companies focus on their unique selling proposition, but that is no longer enough. Today, you need to show and sell your brand's "inner layer."