Building relationships with remote employees is a critical foundation for increasing engagement, boosting productivity, and retaining employees.

Remote work environments warrant an updated sales approach. B2B businesses must add value and make human connections to stay on top of their game.

With COVID-19 suddenly forcing people to stay at home and self-isolate, remote work has become more prevalent than ever. In fact, in this pandemic it has essentially become the only way to run a business. Unless your business already operates remotely to some degree, chances are that the coronavirus crisis has left you scrambling to adjust your systems and processes to facilitate your now-virtual workforce. Regardless, simply having a team that works remotely is not enough to move your company forward effectively. Building and sustaining a thriving virtual office means truly addressing remote work culture on a deeper level.