Marketers are beginning to realize just how important Neuroscience and Neuropsychology are to their client attraction strategies. The questions businesses need to ask are: “how do people make decisions and what affects their buying behaviors?” Knowing how the mind works is the key in how to influence consumer behavior and have more predictability in lead generation and sales conversion rates.
What causes people to buy or not to buy? That is real question at hand. There are over 100 cognitive biases that have been identified. These biases are complicating the decision making process as stumping even the most seasoned marketing professionals.
Traditional marketing focuses on logic and Neuromarketing focuses on the customer experience, emotions, feelings and thoughts. Even the big monsters like Coca-Cola have recently made the switch to Neuromarketing, after they lost over $200 MM, with the introduction of New Coke. But you’ll have to wait to hear that story.
Yes, we know there's a difference between a lectern and a podium. A lectern is the stand upon which a speaker can hold their notes. It often holds the microphone. A podium is the platform. A stage.
Our name, Behind the Podium is meant to convey that there's a lot that happens backstage, before a speaker ever gets in front of an audience. Behind the Podium can give you, the reader, some insight about how a speaker got to the podium, and what they're doing behind the scenes.
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