Remote work environments warrant an updated sales approach. B2B businesses must add value and make human connections to stay on top of their game.

With COVID-19 suddenly forcing people to stay at home and self-isolate, remote work has become more prevalent than ever. In fact, in this pandemic it has essentially become the only way to run a business. Unless your business already operates remotely to some degree, chances are that the coronavirus crisis has left you scrambling to adjust your systems and processes to facilitate your now-virtual workforce. Regardless, simply having a team that works remotely is not enough to move your company forward effectively. Building and sustaining a thriving virtual office means truly addressing remote work culture on a deeper level.

Building a brand that can scale B2B services is even more challenging with a remote team. It all starts with a rock solid—and really big—vision. These tips will help create a solid foundation for growth.