In a pre-COVID-19 world, corporate social responsibility (CSR) transformed how organizations reported on ethical and responsible behavior to enhance their reputation and public perception. With COVID-19 quickly spreading around the world, shrinking supply chains, and limiting resources, leaders were faced with the challenge to transition workers to new environments and become agile in addressing customer demands. Entering into an unknown world, leaders took unofficial steps toward CSR practices that could lead to a strategic competitive advantage. As the world emerges from the COVID-19 pandemic, leaders of organizations should reflect on the positive approaches that emerged. Just as how leaders experienced the benefits of a remote workforce resulting in increased efficiencies due to reduced commuting times with social distancing and shelterin-place mandates, the increased focus on the organization’s true capital - its human capital - may lead to a more sustainable world.
Pandemically Speaking: Sustaining Corporate Social Responsibility During Times of Uncertainty
About This Contributor
Justin Goldston
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