The book opens with two chapters aimed at building confidence that LinkedIn’s reputation as a space for business networking makes it ideal for business-to-business sales. Then it launches into the various functions available on LinkedIn. The book seems to have two audiences: the staffer who needs technical and tactical support in starting and executing a LinkedIn account, and the manager who needs to decide whether a company should systematically enter LinkedIn and then develop internal policy to reach business goals. The book stands out from others in the genre in its managerial insight. Schaffer’s case studies, pros/cons lists and discussions would help any manager sort out the value of different strategies and options. For staff, step-by-step instructions and advice on LinkedIn etiquette–especially strategies for handling those socially awkward introduction requests–will build confidence in new users. Because every aspect of LinkedIn is covered, even those with some experience on the social networking site could learn something new....The newbies’ workshop for everything managers and staffers need to start, plan and execute a sales and marketing strategy using LinkedIn. Source: http://www.kirkusreviews.com/book-reviews/indie/neal-schaffer/maximizing-linkedin-sales-and-social-media-marketi/#review