The Greatest Salesperson in the World

Og Mandino, author of "The Greatest Salesperson in the World" had a novel idea at the time he wrote this, his first book, published in 1968. He was 45 years old. What he ventured into, was surely more acceptable in 1968, during the time of the "peace and love" movement, and still had to be off-putting for so many "business" minded people. He suggested to "silently bring love with you" on a sales call. Even today, for most "A" type, goal driven sales people, this is a very tough concept to grasp. "What value would that bring?" they must ask or "why would anyone do that, it's business?"

The biggest barrier to selling anything is to look like or "smell" like a "commission hungry, goal driven, out to get for me" sales person. Today, if you are not present to help your customers and prospects solve a problem or increase profits and sales or improve their business, who needs you? Even if you make the sale, in this very "self"- ish mode, mostly these kinds of sales will not result in a loyal and lasting customer.

The world has changed. Most prospects do not need you to "puke" your information about your company or products on them. They already know most about what they need. They have the internet to find out all about you and your products.

What customers and prospects are thinking about is their business issues and problems and are you truly interested in helping them.

What kind of energy would people sense from you, if you were sending love or loving the moment and being fully present with them, without your agenda and goals, there to solve their problem even if you or your company were not the solution? If you think of it this way, how could it hurt?

Sales is about people buying from people they like and trust, how can you build trust if you are there for your own selfish gain? Have you ever sensed the energy given off by someone who was not fully with you? Have you sensed what it felt like to be with truly selfish people? Did you like it? Do you think your prospects and customers sense it?

We all do.

For the next year, bring your loving, helpful self on every call, in fact, everywhere and see for yourself if it makes a difference in your sales, and how you feel about yourself. If you feel better in this frame of mind, that alone, would have to increase your sales.

Don't take my word for it... you do it... or not.

Stay self centered and greedy and see how that feels for one year, see what that brings back. After all, we do get what we give.

What are you getting back? Perhaps it's time for love and maybe a Miracle.