As a small business
entrepreneur for over 20 years and a former professional athlete with a career
that spanned about the same amount of time, I've been able to utilize aspects
of both those endeavors that have helped enable me to become a successful small
business person.
Like a well played
game, all businesses will go through their natural cycles of ebbs and
flows. You, as a small business
entrepreneur, need to know when to call a timeout, change out your players or
when to run another play. Sports has
taught me the value of team play, camaraderie, working towards common goals,
learning from your temporary setbacks and the ability to pick yourself up, dust
yourself off, and keep on going.
If I were to put
together a top 10 list of "must haves" whether you’re a startup
company or a well-established business, it would go something like this.
# 1: Have a Vision -
Where is that you see
your business in 3 to 5 years? How do
you want it to look? How do you want it to
run? Do you have a business plan? Do you have a Mission Statement? Do you have a Vision Statement? What is your succession plan?
# 2: Believe in Your Talent -
Talent by itself is
never enough. There are a lot of times
that people who have tremendous talent come up way short of ever fulfilling
their potential. You have to believe in
your talent, be passionate about your talent, continue to invest in your talent
and surround yourself with the best talent available.
# 3: Assemble Your Team -
A smart business
entrepreneur makes sure that he or she is surrounded by talented professionals
and not just a bunch of "yes" people.
It's essential that you have a professional corporate attorney, CPA, financial
advisor, bookkeeper, insurance person and a front office manager as part of
your team. An attorney and CPA are must
from the start, and you can add additional pieces to your team as you grow.
Be sure that you take
the advice of your professional advisors, after all that's what you pay them
for. You may not always like what they
have to say, but it's important to listen to them.
# 4: Empower Your Team -
Equip your team with
the resources that they need in order to be successful. In addition to helping them be successful, you’ll
be successful too. It's tempting to take
shortcuts in order to save money, but it's important to keep your team up to
speed in this day and age of high technology and development.
Your team will
consist of professional advisors and everyday employment personnel. No matter what position they occupy in your
business, it's important that they have the tools that they need in order to
help your business be the best it can be.
Another thing to keep
in mind is to delegate responsibility and decision-making capabilities to
various personnel throughout your company.
An employee, who feels empowered by the owner, is a much more productive
employee.
# 5: Peer Networking -
One of the most
valuable activities that you can involve yourself with as a business owner is
networking with your peers. There are
numerous opportunities for you to get outside of your business and network with
other business owners.
There are groups such
as the Chambers of Commerce, Rotary, Business Associations, and several weekly
or monthly membership-based networking groups.
Make sure that you attend one or two networking activities a month in
order to promote your business and find out about those businesses in your
community.
# 6: Realize Early on That You Don't Know Everything -
Most business owners
find themselves at various stages of their businesses, having to wear a
multitude of hats. That's okay from time
to time, but it's also important to keep in mind, that there are probably other
people out there who can do a much better job than you can simply because they
can bring a different perspective. Every
business owner will find themselves at the early stages of their business for
fulfilling just about every role imaginable, be it answering phones, scheduling
clients, marketing and/or keeping the books,.... and that's fine from time to
time (matter-of-fact it's good to learn every position in your business) but
you don't want your business to rely on you having to fill every role.
As soon as you're
able, delegate responsibilities to others on your team so that they feel more
valuable, and it eases the workload on you.
# 7: Realize Early on You Can't Do Everything -
Similar to what's
above, realizing early on that you can't do everything is a key to business
success. There is a very high
"burnout" factor for owners who have an "I — can - do - it — all
— by - myself" attitude and refused to delegate responsibilities to other
members of the team. You may feel like
no one can do it better than you can (and that may be true), but if you want to
keep your team engaged with a sense of ownership and empowerment, it's
important to delegate responsibilities to them because it shows a sense of
trust and confidence in the rest of your team.
There will be plenty
of opportunities for you as a business owner to "burn the midnight
oil" so you might as well wait for those opportunities to roll around and
be well rested and prepared.
# 8: Stay Current -
With technology
advancing at warp speed, it's important for every business owner to stay
up-to-date with some of the latest and greatest resources to help your
business. It's true that there's so much
out there that one cannot possibly absorb it all, but that goes back to the
matter of you needing to be an owner who can keep his/her "head up"
to see the big picture and opportunities in front of you and not get wrapped up
with a "nose to the grindstone" mentality and approach.
Be adventuresome and
daring in trying new techniques and technology that can help enhance your
business. It's okay to take a
"trial run" at various techniques just to see how they may fit into
your business. One thing is certain,
"nothing stays the same, and change the only constant". You've got to keep up with the ever-changing
world that we live in.
# 9: Don't Be Afraid of Change -
Even if you feel that
you aren't changing, the world around you is.
More importantly, if you aren't changing, you can bet that your
competitors are, and most likely trying to change for a competitive advantage
over you.
It's only natural for
us to get complacent and doing the same old thing because that's what we've
always done.
I've got a great
quote on the wall in my office that says "change is inevitable .... but
growth is optional". I don't know
about you, but I choose to grow.
One of the advantages
of having a diverse team is the fact that they offer a broad range of
perspectives and opinion. Older
employees tend to stick to a tried-and-true method that may or may not be outdated,
while younger employees have fresh brand-new ideas that you may want to
consider implementing if the time seems right.
# 10: Find Your MVP -
In order for a small
business to thrive, it's important for it to operate as a team. In order for a team to thrive, it will have
many movable and variable parts that need to stay coordinated together.
Every team has an MVP
(Most Valuable Person) who the owner feels comfortable and confident enough in
to have that person has his/her "Go - To - Guy". For me that person is my operations manager,
Rosemary Bennetts, who has been with me from day one over 20 years ago.
Your MVP may or may
not be the most visible or well known person on the team. Your MVP may be someone who is tucked away in
a back office, with their sleeves rolled up, and battling daily in the trenches
in order to keep your business running.
Your MVP may be your front desk person, or your hot shot salesperson
that you have out in the community.
Whatever the case, work closely with your MVP (they most likely know how
the business works better than you do) and recognize them and appreciate them
in an appropriate manner.
The article "A Small Business Entrepreneur's Top 10
Playbook" was written and submitted by James Donaldson, president and
owner of The Donaldson Clinic www.DonaldsonClinic.com of Mill Creek, Wa. Established 1990.
Donaldson is the author of Standing above the Crowd: Success
Strategies in Athletics, Business, Community and Life. For more information go to www.StandingAboveTheCrowd.com
and/or contact him at JamesD@StandingAboveTheCrowd.com
