Has a customer ordered something but you can't seem to find the paperwork? Did you forget to call your client back because you became too busy with meetings and email? Organization in your office can be the key to great customer service in your business. If you seem un-organized this leads people to believe your service or product may not be that great. Having the systems in place that track referrals, client information and orders are vital to making sure you are keeping your finger on the pulse of your business. When thanking referrals do you have a good system that keeps your gifts timely and appropriate? Do you know exactly how often and where your marketing campaigns are targeted? Does your newsletter come out on a regular basis? All of these organizing techniques (and many more) can contribute to what your clients see as good customer service. If you are hit and miss, send them the wrong information or worse yet forget to follow up because of lack of organization it can really hurt the view the customer has of your and your business. Create systems, check them for accuracy and make sure you are updating them as needed. Good organization will lead to satisfied clients which we all know leads to more business.