A brief review of the effect of data quality on your bottom line.

Every company has a story to tell and needs to create a company of ambassadors to tell that story. Business is theater. Every person has a part to play in your "production" and needs to know not only their role in your company or their "scene," but the role they play in the big picture, the whole "production."

Sometimes we question when things went wrong in our management process, but more often we should be looking at our recruiting process. This is especially true with salespeople, who often don't die from within our company, they already came to us DOA or Dead on Arrival. Salespeople are notoriously hard to hire, and most recruiters still recruit and hire based on a long-dead, stereotypical sales personality, not on salespeople with proven behaviors, attitudes, skills sets, and an environmental fit (culture, etc.). Don't hire the sales dead, and avoid getting bitten.