Behind the Podium

What You Focus On Expands

by Lisa Ryan, MBA

The affirmation, “What you think about, you bring about" is a powerful declaration of our intent to create the life that we desire. It’s the Law of Attraction at work. So, how can YOU manifest what you want out of life? Start by looking within yourself. Consider your goals, your values, and the things that make your life worth living.

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We often take for granted the very things that most deserve our gratitude

by Lisa Ryan, MBA

How do you go through your day?  Do you consciously pay attention to the many blessings that you have, or do you take these wonders for granted?  This article shows some of the ways we can be happier through a sense of gratitude.

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Transfer of Power: The Hunter Gets Captured by the Game

by Why We Buy

Marketing Research magazine:The way to please everyone may be to transform the way we view our customers. We can do this by recognizing that customers also are stakeholders who have a vested interest in a company’s success– if we have successfully cultivated their allegiance to a brand. Consumers are central to marketing decisions, and now more than ever they want to be involved with the companies to which they pledge their loyalty. True, buyers (especially so-called opinion leaders) have always had the ability to affect producers’ fortunes by “voting with their dollars” or by sharing their evaluations of products (both good and bad) with others. Today, however, this capability is magnified as developments such as the Web, the proliferation of print and broadcast options (or more accurately, narrowcast options), and the glut of new products introduced each year provide individuals with the power to express their opinions to thousands at a time and to craft unique lifestyle statements by picking and choosing among multitudes of alternatives.

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