Be a Person First: Why Smaller Companies Should Embrace Social Media
by Elijah Young
Don't think you hav to be Coke or Pepsi to succeed at social. There are plenty of small companies finding massive opportunity in the social space. Here's how they're doing it.
Yes, we know there's a difference between a lectern and a podium. A lectern is the stand upon which a speaker can hold their notes. It often holds the microphone. A podium is the platform. A stage.
Our name, Behind the Podium is meant to convey that there's a lot that happens backstage, before a speaker ever gets in front of an audience. Behind the Podium can give you, the reader, some insight about how a speaker got to the podium, and what they're doing behind the scenes.
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