Disaster preparation is critical for the survival of any business particularly when you rely on one source which happens to be a de facto cartel or governmental.

The hyper-competitive world of the 21st century features faster changes and greater instability. Adapting to the environment is more critical than ever. That's why firms must enter alliances within and outside their industries and realize that the the nature and weight of these alliances, though useful, can change in a heartbeat.

Even ruthless regimes require the implmentation of a sophisticated branding strategy. Here's how and why two regimes have approached this strategy in distinctly different ways and their impacts on influencing public opinion.